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It’s Official: Facebook Changes Company Name To “Meta” In Massive Rebrand

Facebook has decided to change its corporate name to Meta as part of a massive rebrand. The company said the name change would better “encompass” what it actually does, as it broadens its reach past social media into other areas like virtual reality (VR).

Fortunately for its millions of users, the name change does not actually apply to its individual platforms, such as Facebook, Instagram, and Whatsapp, but instead, it is only the main parent company that owns them.

Facebook head honcho Mark Zuckerberg recently announced the new name as he announced their plans to build a “metaverse” – an elaborate online world where people can work, learn, play, shop, create and communicate in a virtual environment, most likely using VR headsets most of the time.

He mentioned in a press release that the existing brand could not “possibly represent everything that we’re doing today, let alone in the future”, so it needed to change.

Zuckerberg said to a virtual conference as per BBC, “Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards.”

“We’re now looking at and reporting on our business as two different segments: one for our family of apps and one for our work on future platforms. Our work on the metaverse is not just one of these segments. The metaverse encompasses both social experiences and future technology. As we broaden our vision, it’s time for us to adopt a new brand.” he continued.

“As we broaden our vision, it’s time for us to adopt a new brand… To reflect who we are and the future we hope to build.”

BBC further confirmed that the company also revealed a new sign at its headquarters in Menlo Park, California, replacing its well-known thumbs-up “Like” logo with a blue infinity shape.

Mr. Zuckerberg said the new name reflects that over time, users will not need to use Facebook to use the company’s other services.

Instead of being stuck on a computer, people in a metaverse might need to use a headset in order for them to enter a virtual world connecting everyone to all sorts of digital environments. They are hoping that this virtual world could potentially be used for pretty much anything from work, play, and concerts, to socialising with friends and family.

“I’m dedicating our energy to this — more than any other company in the world. If this is the future you want to see, I hope you’ll join us. The future is going to be beyond anything we can imagine,” Zuckerberg concluded.

Photo by Luca Sammarco from Pexels

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