Business Entrepreneur Of The Day

Entrepreneur Of The Day: Meet Matt Ryder, The CEO Of 7th Level

An ex-special forces serviceman for the Australian Defense Force, Matthew Ryder is no stranger to high performance. It also explains why he went on to start and grow a string of fitness centers before ‘relaxing’ into sales full-time.

As a business owner, Matt quickly came to understand how essential selling and persuasion are to helping people get out of their own way and achieve what it is they really want.

Within three months of entering the world of high-ticket sales, Matt was clearing $25K a month in straight commissions using his own personal style of selling; Later, he shifted his process to NEPQ and the rest is history. Roughly 90 days into switching his process to NEPQ, Matt began hitting $100K/months consistently.

Beyond his keen and astute abilities as a business leader, Matt has also achieved the rare feat of earning seven figures in pure sales commission a year – representing close to $1M / month in contract value.

We recently caught up with Matthew to discuss her journey in the industry and here’s what went down:

What are you currently doing to maintain/grow your business? 

I’m a big advocate of content marketing. Much of our growth has come from my commitment to engaging and delivering value to our clients and our market as a whole. Providing a steady stream of relevant insights, inspiration, unique ideas and core career advice to clients and potential clients has been central to our growth. We built our company on transferring our knowledge and expertise, where other firms are purely focussed on the sale.

What form of marketing has worked well for your business throughout the years? 

We use a combination of traditional marketing strategies and out-the-box initiatives. We’ve also had enormous success leveraging digital marketing via various social media platforms, including Facebook, Instagram, Linkedin, and YouTube.

What social media platforms do you usually use to increase your brand’s awareness?

Right now we’re primarily focused on Facebook, Instagram, LinkedIn, and youtube. I’d love to be on all platforms, but it’s difficult to be great juggling so many channels and new platforms. By keeping it hyper-focused, our clients know where to go for insight and advice. I love podcasting as well. It’s a great tool for long-form customer engagement and that builds trust and authority. 

What is the toughest decision you had to make in the last few months? 

The pandemic’s definitely been a balancing act with regards to going hard on the value side as there is no direct ROI. Putting ideas out there without knowing how people will respond is always nerve-wracking, but we’re experts and believe in what we say, which has turned into positive reactions. Sometimes you have to take a gamble for the leads you want now and higher quality leads in the future. We recently spent quite a bit on these strategies and given that it was not a “traditional’ campaign ‘ that was a big move for us, but so far, so good.

How has your business been affected by the COVID-19 pandemic? 

We definitely had to pivot strategies at the start, but the pandemic-induced surge of solo-prenuers and start-ups has actually enabled us to grow – very quickly! I believe we’ve increased new clients by over 45% month-to-month over the past 6 months alone. In fact, we were just named as one of the Inc 5000 fastest growing companies, placing in the top 1200 worldwide.

How have you adapted your business operations in response to COVID-19 and its associated impacts? 

We diversified across multiple marketing channels, ensuring not to be reliant on any one medium.

What have been some of the most important lessons you have learned because of this pandemic?

Redundancy and flexibility are key! It’s been challenging on many levels but we committed to consciously doing our best to remain fluid and proactive, instead of reactive.

What do you hope to see happen in the near future for small businesses all over the world?

I hope what we’ve gone through helps small businesses who weren’t prepared, prepare for the future. The pandemic showed the harsh consequences of not planning ahead or having an emergency strategy in place. Funds and account management are integral for small businesses to stay alive in times of crisis. For example, the correct tracking of employees, revenue, having a company treasury account to fall back on if needed. Hopefully, people will have game plans in place for future black swan events.

What advice would you give to a newbie Entrepreneur setting up a new business in this pandemic?

Crisis can lead to even greater success. A pandemic doesn’t mean not to try. There is someone in EVERY industry that has figured out how to make COVID work for their business. The people who did, saw the pandemic as a solvable problem, not as an insurmountable mountain.

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