TikTok reveals the most popular DIY influencers and hacks for 2022
When it comes to DIY home hacks, the perfect source of inspiration can be found on social media. In light of this, Atlas Ceramics wanted to find out the most popular DIY hacks to try in your home, as well as the most popular DIY influencers on Instagram.
Creating a DIY Mirror is the most popular DIY hack on social media with over 52 million views on TikTok. Lindsay Dean, the owner of @frills_and_drills, is also the most popular DIY influencer on Instagram, earning $12,800 per post.
The most popular DIY hacks according to social media
Rank
Hack
Hashtag
Number of TikTok Views
Number of Instagram Hashtags
Number of global annual Google searches
1
DIY Mirror
#DIYMirror
52,700,000
11,947
78,900
2
DIY Vanity
#DIYVanity
14,200,000
7,288
73,500
3
DIY Tiling
#DIYTiling
6,500,000
2,663
64,000
4
DIY Basket
#DIYBasket
2,800,000
4,360
28,300
5
DIY Suncatcher
#DIYSuncatcher
1,700,000
534
49,000
6
DIY Ottoman
#DIYOttoman
940,500
936
39,400
7
DIY Tile Table
#DIYTileTable
916,600
111
43,600
8
DIY Plant pot
#DIYPlantpot
526,800
1,162
72,500
9
DIY Cushion Cover
#DIYCushionCover
527,900
740
12,420
10
DIY Floating Shelves
#DIYFloatingShelves
176,300
1,905
317,100
DIY Mirrors seem to be the DIY trend of the moment on TikTok, with over 52 million views on the platform. The trend was also the most popular on Instagram, with 11,947 number of hashtags. This is likely to increase due to the expanding foam mirror trend that blew up on TikTok.
DIY Vanity came second place with over 14 million views on TikTok. This could be attributed to many people finding that building their dream vanity in the bathroom or bedroom is more attainable than they thought, by upcycling second-hand pieces.
Tiling came third place, with 6.5 million views on TikTok. DIY Tile Table is also featured in the list, with over 900,000 views on TikTok. This is probably due to tiling being easy to do with the right tools and also the level of freedom tiling can provide with creativity by playing around with colour and layout.
The highest-earning DIY Influencers on Instagram
Rank
Influencer Name
Instagram Handle
Number of Followers
Earnings per Post
1
Lindsay Dean
@frills_and_drills
1000000
12800
2
Elsie Larson & Emma Chapman
@abeautifulmess
674000
7850
3
Kelly Mindel
@studiodiy
419000
4870
4
Mimi G Ford
@mimigstyle
380000
4430
5
Maddie White
@madeleinecwhite
330000
4100
6
Sam Ushiro
@aww.sam
290000
3430
7
Ashley Rose
@sugarandcloth
290000
3370
8
Hailey Devine & Family
@haileydevine
261000
3100
9
Ashley Basnight
@smashingdiy
244000
3010
10
Renee Day
@thediyday
228000
2700
Lindsay Dean, owner of @frills_and_dills Instagram has the most followers, currently standing at 1 million, earning $12,800 per post. The only influencer on the list to earn over $10,000 per post. Lindsay is known for her approach of using power tools to build from scratch, making her content very helpful for those on a budget too.
Elsie Larson and Emma Chapman, sisters and owners of @abeautifulmess came in second place with 674K followers and earning $7,850 per post. The sisters offer viewers more insight into crafting hacks and organisation techniques to keep your home as tidy as possible.
Kelly Mindel, owner of @studiodiy came in third place with 419K followers, earning $4,870 per post. Kelly takes inspiration from around the world and from different eras, such as the 30s and 60s, using her Instagram reels to show viewers hacks and different colour palettes for inspiration.
