Movies & TV Press Release

IMAX Conjures Up Biggest May Global Opening Ever with $33 Million Debut of “Doctor Strange in the Multiverse of Madness”

Strong Global Bow Led by Historic Performances Around the World, with 48 out of 68 International Markets Notching Top Ten All-Time IMAX Opening Weekends

IMAX Corporation (NYSE: IMAX) cast a powerful spell on the global box office this weekend with a $33 million opening for Disney/Marvel’s “Doctor Strange in the Multiverse of Madness” — the biggest May worldwide opening ever for IMAX®. The film vaulted to elite company, ranking as the fifth biggest global IMAX opening ever for a Marvel film.

The strong debut was led by a slew of historic performances around the world, where “Doctor Strange in the Multiverse of Madness” delivered a top ten all-time IMAX opening weekend in 48 out of 68 international markets. That includes eight international markets where the film delivered the biggest IMAX opening weekend of all time, including IndiaMalaysiaSingaporeArgentinaTurkeyVietnamLebanon, and Nigeria.

In Hong Kong and Macau markets, “Doctor Strange in the Multiverse of Madness” is estimated to gross USD 482,000, up 68% compared with the first installment of the franchise with a strong indexing of close to 15%, despite a 50% capacity restriction in Hong Kong.

Filmed for IMAX release, “Doctor Strange in the Multiverse of Madness” was shot with IMAX cameras and the entire film features IMAX-exclusive expanded aspect ratio. The film delivered $18 million on 410 IMAX screens in North America, and $15 million across 350 screens in 68 countries and territories internationally.

“Summer blockbuster season is off to a roaring start with ‘Doctor Strange’— an excellent sign for the phenomenal slate ahead representing some of the most bankable franchises, filmmakers, and stars in the world,” said Rich Gelfond, CEO of IMAX. “From our Filmed for IMAX camera program to IMAX Enhanced on Disney+, IMAX and Disney have built a strong partnership that will only grow this year with amazing releases like ‘Lightyear’, ‘Thor: Love and Thunder’, ‘Black Panther: Wakanda Forever’, and ‘Avatar: The Way of Water’ to come.”

“Doctor Strange in the Multiverse of Madness” was preceded by the theatrical exclusive teaser of “Avatar: The Way of Water”, the hotly anticipated sequel to James Cameron’s revolutionary 2009 blockbuster “Avatar”. The original “Avatar” still stands as the highest-grossing IMAX film of all time, with more than $250 million in box office receipts despite an initial release of only 300 IMAX screens.

“We are very happy to see the great fan reaction to the ‘Avatar’ teaser and, given our historic performance on the first film, we’re looking forward to this great franchise returning to theatres to cap off a strong year at the movies,” added Gelfond.

This article was sourced from a media release sent by PR Newswire

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