Fashion Press Release

TikTok’s favourite hairstyles and how to recreate them

New research reveals this season’s trending hairstyles.
From the copper colour that’s taken over TikTok to festival-proof face-framing braids, Hey Discount has analysed social media data, listicles, and beauty reviews to reveal the 5 trending hairstyles this month.
1. Copper hair 
The copper hair trend exploded after Kendall Jenner’s Prada autumn/winter 2022 show appearance and generated 123 million views on TikTok. Copper hair can be the perfect option for summer, with its shades echoing the hues of orange sunsets and the fleeting moments of golden hour. One of the best things about this colour is that it can be tailored and made to work for any skin tone and undertone.
  • In terms of maintenance; you want to focus on enhancing your colour with tinted products, as well as protecting it from heat and environmental factors. Your minimal toolkit would have to include: colour-protecting shampoo, tinted hair gloss/glaze and heat and UV protectant.

  • Another vital step to maintaining the vibrancy of your colour is to ensure that it is sufficiently hydrated, especially if in order to achieve the copper of your dreams your natural colour underwent some pre-lightening.
2. 90’s blowout 
One of the defining hairstyles of the supermodel era – the bombshell blowout is making a loud comeback. With over 30 million views and endless tips and tutorials on TikTok, it is a tempting trend to get behind.
  • This hairstyle is all about using the right tools: Revlon One-Step Hair Dryer Brush is a staple in this routine, as well as a set of large velcro rollers.

  • To protect your hair from the heat and combat frizz, try a cult favourite like Olaplex No. 7 Bonding Hair Oil.

  • In terms of technique, when following tutorials, remember that direction is key: to achieve the most volume where your hair frames your face, direct your strands away from the face. At the top of your head, direct the hair upwards and toward your face, which will make it take the most flattering shape when it falls back.
3. Half up half down 
Hair up or down? This summer trend lets you do both at the same time, so it is not surprising that it generated a staggering 161,800,000 views on TikTok! Dakota Johnson wore this style to this year’s Met Gala which proves that it’s not reserved just for the casual girl next door outfits.
  • In order to achieve your best version of this hairdo, prep the hair by giving it your preferred type of blow-dry. Dakota Johnson’s hair stylist created her Met Gala look by straightening the hair with a flat iron before securing the top part with some hairpins.

  • If you are going for a more effortless look add dry shampoo or texture spray after styling (Klorane Daily Dry Shampoo or OUAI Texturizing Hair Spray will do the job), and secure the hair at the top with a discreet elastic or a hair clip.
4. Elevated sleek bun 
Sleek buns have been having a moment for a while (with over 76 million views on TikTok currently), but now we are starting to see more inventive versions trending on social media.
  • To create your regular sleek bun, part your hair in the middle and straighten your hair with a hot tool – this will make sure that the texture of your hair is consistent and suited to create a perfect sleek bun.

  • Next, brush your hair back into a ponytail, twist it into a bun and secure it with an invisible hair net.

  • Top it with products depending on the effect that you want to achieve: OUAI Matte Pomade for a matte finish, or Bumble and Bumble Sumogel for an ultra-glossy look.

  • As a final step, your sleek bun can be elevated with braids, a fun hair clip, or some baby hairs pulled out for a less dramatic appearance.
5. Face-framing braids 
Yet another 90’s signature style, face-framing braids, is enjoying a revival and was seen on celebrities like Dua Lipa and Hailey Bieber at Coachella.
  • Before braiding, add some texture back into the hair, especially if your hair has been styled or is naturally straight and fine. This can be done by using any texture spray.

  • Choose a style that complements your face shape: you can add an equal amount of braids on either side of your face, or go asymmetrical and have more braids on one side.

  • Tie at the ends with discreet micro elastics for a more effortless, natural look, or add some neon coloured ones for a pop of colour.

  • This article was sourced from a media release sent by Alexandra Munko of Digitaloft

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