The music video of “Measure of a Man” was released, following the single’s premiere last week on Clara Amfo’s Hottest Record on Radio 1 in the U.K. A collaboration of two of the U.K.’s most groundbreaking artists, FKA twigs and Central Cee, “Measure of a Man” (released by MARV Music) is from the upcoming 20th Century Studios’ film, “The King’s Man,” and was released by MARV Music—a joint venture of MARV and Warner Records.
Discover the origins of the very first independent intelligence agency in “The King’s Man,” in a story that follows one man who must race against time to stop a collection of history’s worst tyrants and criminal masterminds gathering to plot a war to wipe out millions.
“The King’s Man” is directed by Matthew Vaughn and stars Ralph Fiennes, Gemma Arterton, Rhys Ifans, Matthew Goode, Tom Hollander, Harris Dickinson, Daniel Brühl, with Djimon Hounsou, and Charles Dance. Matthew Vaughn, David Reid and Adam Bohling are the producers, and Mark Millar, Dave Gibbons, Stephen Marks, Claudia Vaughn and Ralph Fiennes serve as executive producers. “The King’s Man” is based on the comic book “The Secret Service” by Mark Millar and Dave Gibbons, and the story is by Matthew Vaughn and the screenplay is by Matthew Vaughn & Karl Gajdusek. “The King’s Man” opens in Australian cinemas January 6, 2022.
ABOUT FKA TWIGS
Throughout her career, including three EPs (EP1, EP2 and M3LL155X), Mercury Prize and Brit Award-nominated debut album LP1, and most recent album, MAGDALENE, FKA twigs has established herself as one of the most innovative artists, performers, producers and directors of her generation. MAGDALENE was declared one of the best albums of 2019 – by NPR, The Guardian, The New Yorker, Billboard, Complex, Crack, Loud & Quiet, PAPER, TIME, USA Today and Vice, among others—and received twigs’ second GRAMMY Award nomination for “cellophane” as best music video. Pitchfork declared, “MAGDALENE is not just on the vanguard of pop, it’s in a breathtaking class of its own.”
FKA twigs has taken a complete approach to every facet of her art and career, and has been honored with a Webby Special Achievement Award for her “incredible contributions to digital culture.” She’s directed and starred in campaigns for Nike, Google Glass, Calvin Klein and Apple, and made her big-screen debut in “Honey Boy.” Most recently FKA twigs collaborated with Hiro Murai on her acclaimed “Sad Day” short film.
ABOUT CENTRAL CEE
Currently breaking globally in a way no U.K. rapper has done before, since Central Cee dropped breakout single “Loading” (now certified GOLD) in October 2020, his rise has been exponential. He counts two U.K. Top 10 singles, a further three Top 20s and over 600 million global streams. His first mixtape “Wild West” is the year’s highest selling U.K. debut album, and his latest single “Obsessed With You” is a certified viral smash, now certified Silver after peaking at number 4, and still remaining within the Top 10 after 12 weeks. But Central Cee is just warming up, with a new mixtape on the horizon.
CC’s independently released debut mixtape “Wild West” is the highest selling independent album of 2021 and on track to be 2021’s only U.K. debut album to go Gold. He is breaking internationally, with an ex-U.K. audience share of over 60%, and his 2021 U.K. headline tour sold out in just two minutes. Central Cee went on to win Best Male Artist and Breakthrough Artist of The Year at the GRM Awards—accolades which add to his already incredible position as Spotify’s Radar Artist and YouTube’s Artist On The Rise.
With co-signs from The Guardian, Pitchfork, NME, Clash, Complex, Crack, Lil Baby, Big Sean, Wizkid, Virgil Abloh and Drake, Central Cee went on to be hand-picked to star in Drake’s latest Nike NOCTA Campaign.
In a couple of years where the unexpected has become normal, Central Cee has been making his name heard, displaying a grime-esque flow over melodic, forward-thinking beats. His blend of concise lyricism, layered with introspective thought and social commentary, has given listeners from his area, someone to champion as a new and rising voice in West London’s rap scene. With over half a billion collective streams, Central Cee is impossible to ignore.
