At Swarovski, they celebrate the radiance and diversity of love all year round with pieces created to catch hearts and turn heads.
Taking inspiration from the name UNA, where two unite to form One, they showcase and honour modern love in all its colours, shapes and sizes – whether it’s love with a partner, friend, or sibling, the bond between parent and child, or a powerful expression of self-love.
They believe a modern romance deserves a modern memento, so they crafted the exquisite UNA family with designs as spellbinding as you are.
Built around the gentle heart shape created when swans greet, the Swarovski Swan transforms into a stunning symbol of forever as part of the new product family Una. Designed as a symbol of unity – not just for a day, but for eternity – this tantalising tribute breathes new life into Swarovski’s beloved brand logo.
Giovanna Engelbert: “The heart, being the universal symbol for love is the perfect representation of our icon, the Swan. Reflecting itself but standing also for the love for our beloved ones and ourselves I wanted to create something really cool.”
Featuring pendants, chokers, earrings and bracelets created from skilled craftsmanship with a whole lot of love, a dash of passion and a sprinkle of forever.
This Valentine’s Day give the gift of wonder, for always with the UNA family.
ABOUT SWAROVSKI
Swarovski is a Wonderlab where magic and science meet.
Swarovski unifies all parts of its organisation under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, gemstones, Swarovski Created Diamonds and zirconia, jewellery and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group.
A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth-focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact.
This article was sourced from a media release sent by Medianet
