One in three travellers turn to social media for holiday inspiration. From breathtaking sceneries to grandeur monuments, taking pictures when travelling has become a tourist norm. So which European cities have the most picture-perfect homes?
Intrigued by a 50% surge* in searches for the “most beautiful European cities” over the past 3 months, Alan Boswell Landlord Building Insurance utilised Pinterest to uncover the European cities with the most picturesque homes. To do this, the experts analysed the total number of home-related pins and boards to assign a final ‘aesthetic home score’ for each city.
Top 15 European cities with the most beautiful homes
Rank |
City |
Country |
Total no. of pins |
Total no. of boards |
Aesthetic home score/10 |
1 |
London |
United Kingdom |
68,531 |
653 |
9.81 |
2 |
Berlin |
Germany |
27,439 |
435 |
9.62 |
3 |
Paris |
France |
26,557 |
366 |
9.43 |
4 |
Amsterdam |
Netherlands |
25,061 |
345 |
9.25 |
5= |
Rome |
Italy |
15,709 |
294 |
8.97 |
5= |
Naples |
Italy |
19,420 |
289 |
8.97 |
7= |
Athens |
Greece |
15,274 |
235 |
8.59 |
7= |
Venice |
Italy |
12,661 |
275 |
8.59 |
9 |
Barcelona |
Spain |
10,708 |
213 |
8.30 |
10 |
Madrid |
Spain |
9,447 |
188 |
8.11 |
11 |
Dublin |
Ireland |
9,249 |
179 |
7.92 |
12 |
Edinburgh |
United Kingdom |
5,233 |
110 |
7.65 |
13= |
Hamburg |
Germany |
5,282 |
93 |
7.27 |
13= |
Florence |
Italy |
4,345 |
107 |
7.27 |
15= |
Valencia |
Spain |
5,121 |
82 |
6.98 |
15= |
Vienna |
Austria |
3,870 |
101 |
6.98 |
For the complete data of all 52 European cities analysed, please click here.
Topping the list of Europe’s most beautiful homes is England’s capital, London – earning a near-perfect ‘aesthetic home score’ of 9.81/10. From the Victorian masterpiece, Palace of Westminster, to the stunning Georgian architectural style at Somerset House, the city features on a whopping 68,531 pins and 653 Pinterest boards to date.
Tip: To grasp the essence of British eccentricity, get creative and approach your interiors with playfulness. Mix and match colours, textures and patterns; and embrace colour blocking and stark geometrics.
Berlin claims a close second with an ‘aesthetic home score’ of 9.62/10. Amassing an impressive 27,439 pins and 435 boards, the attractive German capital is awash with urban aesthetics and gritty textures.
Tip: To add a touch of Berlin to your décor, remember that art is anything you make it. Unexpected finds on the streets or in second-hand stores (eg. antique lamps) can easily create a carefree vibe that’s artsy and edgy.
In third place is Paris (9.43/10). Accumulating 26,557 pins and 366 boards on Pinterest so far, the 19th-century Haussmann building style that dominates the French capital has mesmerised globetrotters with its timeless double windows and stone facades.
Tip: Decorate with a mix of family heirlooms, vintage pieces and contemporary furniture for a Parisian chic vibe with juxtaposed periods and styles. However, avoid over-staging and leave breathing space for your furniture!
Homes in Amsterdam rank fourth most beautiful across Europe with its iconic canal houses (9.25/10) – narrow and wonky – earning 25,061 pins and 345 boards on Pinterest. Rounding off the top five most-loved European homes are Italy’s Rome and Naples, both achieving an ‘aesthetic home score’ of 8.97/10.
Source: https://www.alanboswell.com/news/cities-with-most-beautiful-homes/
*In the past 90 days, according to Google Trends on November 22nd 2022.
Methodology
- Alan Boswell Landlord Building Insurance were keen to discover which European cities have the most beautiful homes.
- Firstly, the experts compiled their seed list using the top 30 most populated European cities from World Population Review, and further identified cities famed for their picturesque homes using a range of articles online. (Sources: CN Traveller, Travel + Leisure etc.)
- Utilising image-sharing platform, Pinterest, Alan Boswell searched for boards titled “[city] home”, “[city] interior” and obtained the total number of pins and boards each European city has garnered.
- To guarantee accuracy, the experts ran a thorough relevancy check and applied filters to board names.
a. Those bearing the same name as US cities and football clubs were re-examined to ensure that the pins and boards analysed were relevant.
b. A myriad of miscellaneous filters to avoid people’s names were used.
c. Cities with insufficient data were excluded from the study, resulting in 52 European cities in the final data set.
- A final ‘aesthetic home score’ out of ten was assigned to each European city after applying a PERCENTRANK formula across the number of pins and boards each city accumulated.
- Finally, the scores were ranked in descending order with the city achieving the highest ‘aesthetic home score’ identified as the European city with the most beautiful homes.
- All data was collected on November 8th 2022 and is accurate as of then.