Rank |
Celebrity |
Brand |
Total earnings from brand (Million $) |
1 |
Rihanna |
Fenty Beauty |
$1,400 |
2 |
Kim Kardashian |
KKW Beauty |
$700 |
3 |
Kylie Jenner |
Kylie Cosmetics |
$600 |
4 |
Dr Dre |
Beats Electronics |
$500 |
5 |
George Clooney |
Casamigos |
$233 |
6 |
Cindy Crawford |
Meaningful Beauty |
$200 |
6 |
Kanye West |
Yeezys |
$200 |
8 |
Jay-Z |
Tidal |
$149 |
9 |
Kate Hudson |
Fabletics |
$100 |
10 |
Mary-Kate and Ashley Olsen |
The Row |
$89 |
Rank |
Celebrity |
Brand |
Brand Instagram Followers (Millions) |
Estimated Brand Instagram Earnings ($) |
Estimated Engagement Rate (%) |
Average Likes |
Brand Influence Score/10 |
1 |
Kim Kardashian |
KKW Beauty |
5 |
$15,569 |
1.68 |
52,503 |
9.15 |
2 |
Kylie Jenner |
Kylie Cosmetics |
26 |
$85,204 |
0.22 |
37,691 |
8.30 |
3 |
Jeffree Star |
Jeffree Star Cosmetics |
6 |
$21,163 |
0.41 |
17,256 |
8.12 |
4 |
Selena Gomez |
Rare Beauty |
3 |
$10,365 |
0.92 |
19,197 |
8.07 |
5 |
Kanye West |
Yeezys |
3 |
$11,336 |
0.75 |
17,154 |
7.69 |
-
Kanye West’s shoe brand Yeezy boasts the highest revenues – an astounding estimated $1.7 billion.
-
A close runner-up is Beats Electronics, first launched by Dr Dre and sold to Apple in 2014, which generates an estimated $1.5 billion in revenue.
-
Jessica Simpson’s clothing brand rakes in a massive $1 billion in revenue, making it the third biggest celebrity brand in terms of revenue. After selling the company in 2015, Simpson reclaimed ownership in 2021.